Thus, by providing a complete package of diverse offerings, a company like Jio was successfully able to gain millions of customers and become a new-age technological pioneer in the telecom industry. The success story of Jio has led to its competitors following suit with their own diverse offerings. This trend is not restricted to India alone. Telecom companies in countries such as Singapore, the United States, etc. have changed their business model to include a comprehensive set of offerings with immersive content for their customers. 

Digital marketing has become the focal point for most companies. And telecom marketers are realigning their business strategies and doing a complete business restructuring in terms of technology and operations.5G is the next upgrade over the existing 4G in cellular network technology. 5G promises higher speeds in the range of GBPS than 4G with low latency and more reliability. Even though the technology is far off by at least two years before it sees full-scale implementation, 5G compatible phones have already started hitting the market.With access to very high data speeds, telcos are expected to provide hyper-personalized offerings to customers more efficiently with better-targeted content. 5G is essentially poised to drive digital marketing for telecom in the upcoming future.

In 2020, the indulgence and usage of advanced technologies are much more relevant in the field of digital marketing. The telecom sector is no different. Understanding consumer needs in the best possible way makes it possible to target them with contextually-relevant messages. This can be done using intelligent machine learning algorithms. Targeting these consumers at scale requires the assistance of something like Artificial Intelligence (AI).
AI can drive digital marketing by powering technologies such as Customer Data Platforms (CDPs) and Data Management Platforms (DMPs). These technologies have the capability to stitch data from various sources in one central location. Using predictive analytics, AI can assist in extracting valuable actionable insights from customer data and enable marketers to devise their marketing strategies accordingly.

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